Why Care Companies Need Video
Care is one of the sectors best positioned to take advantage of video. It revolves around people, trust, and genuinely caring, all things which video can communicate better than anything else. You can properly introduce your staff, answer the questions that every service user and their loved ones have, show what life is really like for your clients, and build trust before a single conversation has occurred. There are a lot of ways that you can use video marketing for your care organisation – read on to find out a few of them.
Types of Care Organisation Video
Care Home Case Studies
Case studies about your care home and Day in the Life videos are an incredible way to market your care organisation. They’re not particularly common, so will help you stand out from the competition. They also give an unabridged view of life for your service users, which helps build trust, and can answer a lot of the questions people have before engaging with a care organisation. They’re best used as a lower-funnel asset – targeted at people already exploring your website, or used during conversations with prospective clients and their loved ones. They can also be cut down into testimonials, and shorter clips that can be used for paid or organic social content or advertising.
Meet the Team Videos
The staff are the most important part of any care organisation – after all, everything else flows from the people. People with expertise, compassion, who really care. Video is the absolute best way to introduce these people before a conversation ever takes place, humanising what can be quite an intimidating process. Once you’re using meet the team videos, people are no longer wondering who they’ll be speaking to. They’re thinking ‘I can’t wait to speak to that lovely care home manager!’
Care Home Testimonial Videos
There’s nothing that builds trust quite like hearing from current clients, service users and their families. Hearing their stories, and seeing them happy and enjoying life, lets people know that your nursing home is a safe, friendly, joyful place to be. Including not just the client, but their loved ones too, is a powerful way to make sure people feel seen, and know that this is going to be the place for the person they love.
Homepage Video
This is one of my favourite kinds of documentary content production because it includes a bit of everything about you. It’s an introductory video to set out, from the front page of your website, what your care organisation is all about. We can incorporate a lot here – meeting some of the team, hearing from service users and loved ones, and finding out what makes your care organisation special. The goal here is to make you stand out from the crowd, and get them to explore further and start the conversation around their or their loved one’s care. This can also often be adapted for paid social advertising.
Area-specific Video
This type of video shows what your care organisation does best. Think you have the best food going? An incredible program of activities? The best facilities? Outstanding medical care? This is how to show it off. Often placed on a dedicated page, if someone has one of your specific strengths as a particular concern, this is the way to ensure they get in touch. It can also be used during conversations – if someone asks about the food, what better way to show them you’re the best than to send them a video that actually shows fresh food, being cooked skillfully, and served to happy, satisfied people?
What to Look for When Producing Care Home Video
Number one? Experience! Care home videography requires patience, compassion, and excellent people skills, as well as all the usual video stuff. Raccoon on the Run has that – here’s what Samar, manager of Allenbrook Nursing Home, had to say in his Google Review:
“We recently worked with Jack on a project at our nursing home, and the whole experience was excellent from start to finish. Jack was highly professional, understanding, patient, and very easy to get along with. He took the time to understand what we needed, worked respectfully around the home, and made the whole process straightforward and stress-free. The final result was fantastic, and we are very pleased with the outcome. I would highly recommend Jack to anyone looking for someone reliable, talented, and genuinely easy to work with.”
You can take a look at the suite of care home videos created for Allenbrook Nursing Home here.
If you’d like to talk about creating video for your care organisation, be that domiciliary care, residential care, or otherwise, please get in touch.
Why Choose Jack for Your Care Home Videos?
DBS checked — because trust starts before the camera even starts rolling
Experienced in care settings — comfortable with a slower pace, and with days that don’t go to plan (which sometimes can be a good thing!)
Fully insured — so you can relax and focus on getting your important messages across
Sensitive to everyone — reading the room, following your lead, never rushing a moment
Dignity always comes first — nothing staged, nothing that would embarrass someone later
Real life, authentically told — capturing the small, true moments that actually show what care feels like