Making your audience as pumped about your cause as you are
There are thousands of great causes out there – from saving the bees, to ending child poverty, via capturing carbon from the atmosphere.
But your cause is *yours*, and you want the world to get on board with it. Or, the people you need on board to make it happen, at least.
Amplifying your ethical brand’s voice through video content
That’s why I got into documentary video. Not only is it a way to let more people know about the issues facing the world and the people innovating to fix them, it gives a voice to those who can’t. It brings the problem right under people’s noses, and let’s them not just hear about, but feel the joy as progress is made.
With video, you can talk to everyone
When you speak to people about what you do, they light up. Your passion and the gravity of your mission have them enraptured. But there’s only one of you, and you can’t talk to everyone you need on board. I know, because I used to fundraise for a living – those conversations where someone gets on board with what you’re doing are incredible, but only so many can happen in a week.
Let’s make something special
I’m not here to make a generic charity film. I have no interest in that – this isn’t just a payday. It’s about doing what I love: taking incredible causes and the stories they contain, and telling those tales to the right people in a way that makes them sit up and say: “How can I help?” I want to do that for you.